The Practice

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What to expect

Brought to you by Penguin.

From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.

Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.

Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along.

With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.


© Seth Godin 2020 (P) Penguin Audio 2020

Critics Review

  • Seth Godin may be the ultimate entrepreneur for the information age

    BusinessWeek
  • It’s easy to see why people pay to hear what he has to say

    Time
  • Godin…is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted on and off

    Forbes
  • If Seth Godin didn’t exist we’d need to invent him

    Alan Webber, founder, Fast Company
  • If your idea, or issue, or candidate, or product isn’t catching on, you haven’t been reading Seth Godin

    Micah Sifry, cofounder, Personal Democracy Forum
  • Thousands of authors write business books every year, but only a handful reach star status and the A-list lecture circuit. Fewer still-one, to be exact-can boast his own action figure. . . . Godin delivers his combination of counterintuitive thinking and a great sense of fun

    BusinessWeek

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