Alien Thinking

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What to expect

Brought to you by Penguin.

How do you come up with ideas that change the world?
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This bold and inspiring new book argues that everyone who made leaps of creative genius - whether to cure Ebola or circumnavigate the world in a hot air balloon - had one thing in common; they all thought like ALIENs.

Distilling over a decade of research into a fascinating journey through history and science, Bouquet, Barsoux and Wade reveal that there are five patterns of thinking that distinguish true innovators from the rest of us; Attention, Levitation, Imagination, Experimentation and Navigation. But, crucially, they show how utilising this model will help you come up with ground-breaking ideas of your own.

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'Stuck in innovation stagnation? Read this brilliant book, and you'll break free from it' Rolf Dobelli, author of the million-copy bestseller The Art of Thinking Clearly

'A sharp critique of the conventional wisdom around innovation with thought-provoking advice for how to do it better' Jake Knaap, New York Times-bestselling author of Sprint

Critics Review

  • A sharp critique of the conventional wisdom around innovation with thought-provoking advice for how to do it better

    Jake Knaap, inventor of the Design Sprint and New York Times–bestselling author

  • Apply ALIEN Thinking to go from early opportunity recognition to impactful innovation. I really enjoyed how this book offers compelling insights and powerful illustrations to enhance the innovation process

    Alex Osterwalder, author of the two-million copy bestseller Business Model Generation

  • Stuck in innovation stagnation? Read this brilliant book, and you’ll break free from it

    Rolf Dobelli, author of the million-copy bestseller The Art of Thinking Clearly

  • ALIEN Thinking is an accessible approach to finding and implementing breakthrough ideas. The authors offer illuminating examples to introduce and illustrate the real-world efficacy of each of the major concepts. I recommend this book to anyone willing to do the hard work of generating and implementing breakthrough ideas

    Bernard Roth, academic director of the Stanford School and author of The Achievement Habit

  • Compared to many innovation books, this one is unique in that it emphasizes the emotional side of innovation. Practicing innovators will find a sympathetic companion in this fascinating book

    Keith Sawyer, author of Zig Zag and Group Genius

  • In today’s fast-changing world, innovation is essential for success. The authors of ALIEN Thinking have drawn upon their extensive experience to provide a powerful new framework to dramatically improve the odds for innovative thinking and breakthroughs

    Robert Rosenberg, retired CEO of Dunkin' Donuts and author of Around the Corner to Around the Worldv

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