Business for Punks
- Author James Watt
- Narrator James Watt
- Publisher Penguin Books Ltd
- Publish Date 5 November 2015
- Run Time 4 hours and 59 minutes
- Format Audio
- Genre Anarchism, Beers and ciders, Business innovation, Business strategy, Entrepreneurship.
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What to expect
Penguin presents the unabridged, downloadable, audiobook edition of Business for Punks written and read by James Watt.
START A REVOLUTION NOT A BUSINESS
Don't waste your time on bullsh*t business plans. Forget sales. Put everything on the line for what you believe in.
These are some of the mantras that have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding.
In Business for Punks, BrewDog co-founder James Watt bottles the essence of this success. From finances ('chase down every cent, pimp every pound') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.
'Indispensable tips for a fledgeling entrepreneur with a bright idea' The Times
Critics Review
An undeniably engaging read with tangible, pragmatic advice … and seasoned wisdom
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