Insanely Simple

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What to expect

Penguin presents the unabridged, downloadable, audiobook edition of Insanely Simple, written and read by Ken Segal.

'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple'. -Steve Jobs

The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory.

As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation. Reading Insanely Simple, you'll understand how his obsession with Simplicity helped Apple perform better and faster.

Critics Review

  • A blueprint for running a company the Steve Jobs way … should be required reading for anyone interested in management and marketing

    The Times
  • Punchy … Segall gets inside Apple’s branding and marketing to explain its directness and power

    Financial Times
  • Required reading

    Observer
  • An entertaining perspective on how Apple typically gets it right… Candid and insightful. Insanely Simple should be required reading for any boss with a Byzantine organisation and a shrinking business

    The Guardian
  • In this captivating book, Segall has succeeded in distilling what made Steve Jobs succeed in ways no one would have imagined – simplicity. The idea of going simple, and Jobs’s obsession with it, is neither a set of rules nor a goal, but a worldview of how things should be. . . More practical than theoretical, this essential book is about using the power of Simplicity to set a company apart

    Publishers Weekly
  • Intriguing insights from someone who worked closely with Jobs on some of Apple’s most successful ad campaigns

    Forbes

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