The Startup Way
- Author Eric Ries
- Narrator Eric Ries
- Publisher Penguin Books Ltd
- Publish Date 17 October 2017
- Run Time 10 hours and 12 minutes
- Format Audio
- Genre Business and Management, Business innovation, Business strategy, Economics, Finance, Business and Management, Entrepreneurship, Small businesses and self-employment.
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What to expect
Winner of the Business Book Awards 'Thought Leader' category
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Penguin presents the audiobook edition of The Startup Way, written and read by Eric Ries.
The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth.
In The Lean Startup, Eric Ries, Entrepreneur in Residence at Harvard, created a global movement. Concepts like constant iteration, minimal viable products (MVPs), and pivoting have changed the language of business. Now he turns his attention to companies and organizations of all sizes.
Ries has been working with giant firms like General Electric and Toyota to help them become more nimble, in order to spur growth and produce products and services that customers want. In The Startup Way, he shares his insights, stories and best practices, delivering a critical toolkit to solve all business challenges.
Today every company needs to get faster and smarter. Read The Startup Way and discover how to embrace change, survive and thrive.
Critics Review
A fascinating, supremely useful read…Eric Ries has built a compelling case for entrepreneurial management to enable continuous transformation at scale
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