Purple Cow
- Author Seth Godin
- Narrator Seth Godin
- Publisher Penguin Books Ltd
- Publish Date 24 November 2020
- Run Time 2 hours and 59 minutes
- Format Audio
- Genre Business and Management, Business innovation, Online marketing, Sales and marketing, Sales and marketing management.
Flexible Pricing & Rewards For Listening
At xigxag, the more you read, the less you pay* on select audiobook and x-book® titles, as in the table below. Pricing updates automatically in the app and resets one year after your first purchase. And you can always find a selection of brilliant titles available for only {book.integrated.discount}.
*Only the full price titles you buy count toward your personal pricing tier. Full price titles don’t include Listen for Less or other books bought with a voucher or discount code.
Titles Purchased
- 1-5
- 6-10
- 11-15
- 16-20
- Over 20
Price p/Title
- $13.95
- $12.95
- $11.95
- $10.95
- $9.95
Listen to a sample
What to expect
Brought to you by Penguin.
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.
What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
© Seth Godin 2005 (P) Penguin Audio 2020
More from the same
Author
Narrator
About xigxag
Experience the best audiobooks with xigxag, an innovative and user-friendly audiobook platform designed for seamless discovery, purchase, and enjoyment of your favorite titles. Our flexible pricing model offers bestselling audiobooks for less, providing affordable prices and the best audiobook deals without requiring a subscription. Perfect for gifting, xigxag also features convenient audiobook gift cards and in-app audiobook gifting options.
Beyond the listening experience, xigxag stands as an exciting alternative to big tech, embodying a strong commitment to sustainability and ethical practices. As the only B Corp certified UK audiobook service, we ensure a guilt-free listening experience from a leader in audiobook innovation.
Effortlessly search audiobooks, access honest audiobook reviews that evaluate both the content and narration, and easily discover hidden gems. Whether you prefer to download or stream top audiobook titles, xigxag provides the best possible listening experience anytime, anywhere, on the UK’s best independent audiobook app. Discover the future of audiobooks today.