Brandsplaining

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What to expect

Brought to you by Penguin.

Girlboss. Wonder woman. Perfect mother. Feminist go-getter. If you thought misogynist marketing ended with #MeToo, think again.

'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut
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Brands profit by telling women who they are and how to be.

Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed?

In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us.

They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free.
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'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain

'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin

'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast


© Jane Cunningham, Philippa Roberts 2021 (P) Penguin Audio 2021

Critics Review

  • A brilliant book — witty and wise. A fast-track primer to gender bilingual marketing: the skill of being able to connect with 100% of your potential market and avoid the lazy, systemic default of outdated and ineffective brandsplaining

    Avivah Wittenberg-Cox, CEO of 20-first

  • An outrageously important book. Erudite, funny, and deeply engaging — with no condescension or bullshit — Brandsplaining sets out why the male monologue continues to monopolize, and what to do about it

    Dr Aarathi Prasad, author of Like A Virgin: how science is redesigning the rules of sex

  • Filled with fascinating and funny insights, Brandsplaining is not just about marketing but also about how gender identities can be (and are) shaped and mis-shaped, branded and rebranded. If you think we’ve moved on from ‘Good Girl’ to ‘Go Girl’, think again! This is great food for thought in any debates about the path to gender irrelevance – or even gender neutrality

    Professor Gina Rippon, author of The Gendered Brain

  • What an important piece of research, and what an interesting read! This book has the power to change the way that people see everything

    Sophie Devonshire, CEO of The Marketing Society

  • On our way to dethroning patriarchy’s hold on capitalism, books like this are critical. It’s high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment – and Brandsplaining is here to help us do just that

    Amanda Montell, author of Wordslut

  • With the male-dominated marketing monologue in the dock, this is a compelling and forensically constructed case for the prosecution. The accused’s guilt practically drips off the pages. But like all good crime stories, there’s a route to reform and redemption at the end

    Paul Kemp-Robertson, co-founder, Contagious

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