Two Beats Ahead

Author Panos A. Panay and R. Michael Hendrix
Narrator Landon Woodson
Publisher Penguin Books Ltd
Publish Date 8 April 2021
Run Time 7 hours and 41 minutes
Format Audio
Genre Business and Management, Creative therapy, Disruptive innovation, Entrepreneurship, Music, Music industry, The Arts, Theory of music and musicology.

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What to expect

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'Groundbreaking' Amy Cuddy, bestselling author of Presence

'A roadmap for innovators, entrepreneurs and those seeking new avenues for exploring and reimagining the future' Deepak Chopra

Musicians are masters of innovation, constantly finding new ways to adapt to accelerating change and staying ahead of the beat.

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In Two Beats Ahead, Michael Hendrix and Panos Panay demystify the artistic process of some of the greatest creative minds of our time and reveal what they can teach us about creativity.

Drawing from first person interviews, you'll learn the secrets of collaboration from Beyoncé and Pharrell Williams, grasp the value of experimentation with Radiohead and Imogen Heap, learn how to prototype with Jimmy Iovine, hear why Justin Timberlake thinks you should 'dare to suck', understand the power of reinvention from Gloria Estefan, and the art of producing from T Bone Burnett and Hank Shocklee, co-founder of Public Enemy.

A musical mindset is a revolutionary framework for creating and innovating in a dynamic world. Two Beats Ahead shows you how

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'Inspiration for anyone looking to expand the reach of their creativity' Tim Brown, author of Change By Design

'Based on their course at Berklee, Michael and Panos show that a musician's perspective, much like a designers perspective, can unlock inspiration and innovation, no matter who you are' David Kelley, founder of IDEO and the Stanford d.school

Critics Review

At its heart, this is a book about the creative journey. While the main ingredient is music, it is spiced with entrepreneurship, leadership and design and served through engaging stories. The result is one that will be of great inspiration to anyone looking to expand the reach of their creativity

Tim Brown, Chair of IDEO and author of Change By Design

All successful musicians are entrepreneurs and all great business leaders are artists. In Two Beats Ahead Panos and Hendrix prove it. This is a must read if you want to enjoy finding the path of least resistance to the dream you are chasing!

Kevin O'Leary Shark Tank Investor, Chairman O'Shares ETFs

What a treat to get an inside look at the creative process and enterprising spirit of some of the most talented people on the planet

Scott Dadich, creator of Abstract, recipient of the National Design Award, former editor in chief of WIRED

For a long time researchers have known that musical intelligence can awaken the nonlinear whole mind to healing, creativity and innovation. This book is a roadmap for innovators, entrepreneurs and those seeking new avenues for exploring and reimagining the future evolution of human consciousness and its infinite possibilities

Deepak Chopra

How we perceive the world is the key to how we act in the world. Based on their course at Berklee, Michael and Panos show that a musician’s perspective, much like a designers perspective, can unlock inspiration and innovation, no matter who you are

David Kelley, founder of IDEO and the Stanford d.school

Two Beats Ahead is the first of its kind – a book that turns on its ear the popular myth that business and the arts are at odds with each other. There is so much we can learn from musicians about innovation and creativity in business, and in this groundbreaking and riveting book, Panos Panay and Michael Hendrix show us exactly what we’re missing

Amy Cuddy, social psychologist and bestselling author of Presence

This book is not just about innovation. It may be the most provocative and thoughtful business book of its time, an approach to managing through the cacophony of fifty years of disruption

Jim Champy, Business Consultant and Co-Author of Reengineering the Corporation

Being an artist isn’t just a matter of having imaginative ideas-to make songs and put them out into the world, you have to use that imagination to problem-solve, collaborate, pivot, and hustle. This book shows how thinking like a musician can provide valuable lessons for entrepreneurs, educators, and anyone who’s trying to create something new

Hrishikesh Hirway, creator and host of Song Exploder

We all know that creativity plays a major role in the world of music, and that innovation plays a major role in the world of business. But, are creativity and innovation two sides of a coin? Like the subjects it writes about, Two Beats Ahead is a highly creative, innovative and enjoyable book

Irving Wladawsky-Berger, former Chairman, Board of Governors, IBM Academy of Technology; Research Affiliate, MIT Sloan School of Management

David Kelley, Founder of IDEO & the Stanford d.school

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