The Challenger Sale
- Author Matthew Dixon and Brent Adamson
- Narrator Matthew Dixon, Brent Adamson
- Publisher Penguin Books Ltd
- Publish Date 1 January 1970
- Run Time 5 hours and 44 minutes
- Format Audio
- Genre Advertising, Advice on careers and achieving success, Brands and branding, Business and Management, Customer services, Direct marketing / telemarketing, Entrepreneurship, Market research, Online marketing, Operational research, Public relations, Sales and marketing management, Self-help, personal development and practical advice.
Flexible Pricing & Rewards For Listening
At xigxag, the more you read, the less you pay* on select audiobook and x-book® titles, as in the table below. Pricing updates automatically in the app and resets one year after your first purchase. And you can always find a selection of brilliant titles available for only {book.integrated.discount}.
*Only the full price titles you buy count toward your personal pricing tier. Full price titles don’t include Listen for Less or other books bought with a voucher or discount code.
Titles Purchased
- 1-5
- 6-10
- 11-15
- 16-20
- Over 20
Price p/Title
- $13.95
- $12.95
- $11.95
- $10.95
- $9.95
Listen to a sample
What to expect
Brought to you by Penguin.
THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLD
Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them!
What's the secret to sales success?
If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. Matthew Dixon, Brent Adamson, and their colleagues at CEB have studied the performance of thousands of sales reps worldwide.
Their conclusion? The best salespeople don't just build relationships with customers. They challenge them.
Any sales rep, once equipped with the tools in this book, can drive higher levels of customer loyalty and, ultimately, greater growth. And this book will help them get there.
______________
'If you wish to become a better sales person, buy and read this book and when you have finished buy The Challenger Customer and read that!' Amazon Reader Review
'I have been in enterprise software sales for 6 years and can relate to so many scenarios described in the book. I have already noticed significant results and improvements' Amazon Reader Review
© Matthew Dixon and Brent Adamson 2012 (P) Penguin Audio 2022
Critics Review
Read it, think about it, implement it. You, and your organization, will be glad you did
About xigxag
Enjoy the best audiobooks on xigxag, an innovative, user-friendly audiobook platform that makes it easy to find, purchase, and enjoy your favorite books in audio format. xigxag’s flexible pricing model offers bestselling audiobooks for less – affordable prices and the best audiobook deals with no subscription required. Give the perfect gift with our audiobook gift cards and in-app audiobook gifting options.
xigxag’s commitment to sustainability and ethical practices ensures a guilt-free listening experience from an exceptional digital book platform – an exciting alternative to big tech. Enjoy audiobooks from the only B Corp certified UK audiobook service and a leader in audiobook innovation.
Search effortlessly, read honest audiobook reviews evaluating both the book and the narration, and discover hidden gems. Download or stream top audiobook titles anytime, anywhere and get the best possible listening experience on the UK’s best independent audiobook app. Experience the future of audiobooks today.