The Art of the Start 2.0

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What to expect

Brought to you by Penguin.

Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 now features Guy Kawasaki's advice on the tools which make it easier than ever to get established - including social
media, crowdfunding and cloud computing.

Whether you're an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organisation, this book will help you make your crazy ideas stick. It's an adventure that's more art than science - the art of the start.

© Guy Kawasaki 2015 (P) Penguin Audio 2022

Critics Review

The Art of the Start 2.0 is the ultimate entrepreneurship handbook. Kawasaki’s generous wisdom, tips, and humour reflect his successes and failures. We can all benefit from his insights

Arianna Huffington, president and editor in chief, Huffington Post

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