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The Everything Token

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What to expect

Brought to you by Penguin.

NFTs cause excitement and skepticism. How much value can a token hold? What drives this value?

To properly appreciate NFTs we must first understand what they actually are, how they work and in what contexts they are used.

The Everything Token is an essential primer on NFTs (non-fungible tokens), explaining their use, purpose, and how businesses can create and exploit them to develop new product lines, building customer loyalty and increased revenues at the same time.

Together the authors have spent much of the past few years embedded in NFT communities and helping launch NFT products. As self-described beta testers of this brand-new technology, they’ve seen its power first-hand and aim to educate others on the importance, uses and purpose of NFT and surrounding, ever-evolving technologies.

Demystifying the complexities, two experts in NFTs show why we should take NFTs much more seriously than their reputation as fun digital art collectibles suggest. They have a wider variety of uses than one may realise.

Gripping and accessible, this book provides a guide and an insight into what can often be a hard-to-grasp area of technology.

©2024 Scott Duke Kominers (P)2024 Penguin Audio

Critics Review

The Everything Token cuts through the clutter and lays out a blueprint of what you can learn from that top 1% of companies that are using NFTs right
Chairman of VaynerX, CEO of VaynerMedia, and Creator & CEO of VeeFriends
Kaczynski and Kominers share valuable insights from their indepth research and experiences with NFT communities on how businesses and brands, whether incumbent or upstart, can use them
Founder and Managing Partner, a16z crypto
NFTs were a mystery to me. Thanks to this book, both the economics of NFTs and how businesses can use them are now in sharp focus and no longer mysterious. It helps, too, that the book was so much fun to read!
Shirley and Leonard Ely Professor of Humanities and Sciences at Stanford University and Nobel Laureate in Economics
This framework for mastering the next wave of disruptive digital technology will be the industry standard for years to come. Simply put, The Everything Token is a must-read for business leaders
CEO of MKHSTRY and former CMO of Progressive Insurance and Aflac
You can't ask for savvier or more enthusiastic guides to the potential of NFTs than Kaczynski and Kominers
Craig and Susan McCaw Professor of Economics at Stanford University and Nobel Laureate in Economics
The Everything Token does a great job explaining how this technology can be a game changer for customer engagement and acquisition. It's a terrific learning tool for companies looking for success in Web3
co-CEO of Forum3, former CDO of Starbucks, and former co-CEO/President of J Crew
Author Steve Kaczynski and Scott Duke Kominers
Narrator Steve Kaczynski, Scott Duke Kominers
Duration 5 hours and 23 minutes
Release Date
ISBN 9781405967020
Format Audiobook
Publisher Penguin Books Ltd
Genre Business innovation, Digital and information technologies: social and ethical aspects, Distributed ledgers, Financial technology (fintech), Online finance and investing, Personal finance, Popular economics
Availability AU, GB, IE

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