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What’s Stopping You?

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What to expect

Brought to you by Penguin.

What’s stopping you from achieving the success you’ve always wanted?

From growing up in a South London council estate to selling his first business for many millions before he was 30, Timo Armoo didn’t dream of success, he made it happen. Being extraordinary, he proves, really is possible no matter where you start. In What’s Stopping You?, Timo shares the real secrets to overcoming fear, self-doubt, and negative thinking. Forget motivational fluff. This is a practical, step-by-step manual for getting yourself to finally do the things you’ve always wanted to do.

You’ll learn how to:

- Change the story you tell yourself
- Build a network from scratch
- Harness fear as fuel
- Manage your internal scorecard

Through 11 powerful mindset hacks, which Timo calls cheatcodes for success, he shows you how to unlock your potential, rewire your mindset, and discover the independence, wealth and freedom of your dreams.

© Timothy Armoo 2026 (P) Penguin Audio 2026

Critics Review

This is a book you have to read, filled with impactful and actionable steps for someone who really wants to take things to the next level. Though Timo could be considered young in business years he is wise in experience and real know how.
Patricia Bright, Founder of The Break
This book gets you thinking more powerfully through stories and strategies from a man who walks the talk. Read this book on a weekend and start changing your life on the Monday.
Daniel Priestley, bestselling author and entrepreneur
This book is a deep dive into Timo’s entrepreneurial mind. He shows you how to find your core purpose and push forward by your own rules. Innovative and motivating.
Jake Humphrey, author High Performance: Lessons from the Best on Becoming Your Best
This book is a cheatcode
George Mack, author Essay: High Agency in 30 Minutes

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