We Don’t Need Permission

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What to expect

Brought to you by Penguin.

A powerful guide to successful, transformative entrepreneurship for the under-represented from Eric Collins, host of the award-winning Channel 4 reality business show The Money Maker.

At a time when half of Black households in the UK live in persistent poverty - over twice as many as their white counterparts - We Don't Need Permission argues that investing in Black and under-represented entrepreneurs in order to create successful businesses is the surest, fastest socio-economic game-changer there is.

Durable empowerment - from education to health outcomes - is key to solving the multiple problems that result from systemic racism and sexism. And it is the best way to close the inequality gaps that have hampered and continue to hinder Black people and all women too. To address this problem head on, Eric Collins co-founded venture capital firm Impact X Capital to invest in under-represented entrepreneurs in the UK and Europe.

In We Don't Need Permission, Collins identifies ten key principles of successful entrepreneurship, and reveals how it's possible to change a system that has helped some, while holding others back. The book not only aims to inspire and motivate under-represented people to take their future and economic destiny into their own hands, but will demand of current business leaders and organizations that they do business better.

It's time to stop waiting for someone else to give permission, Collins tells us, and start boldly making the world we want to see.

'Eric Collins is one of the most powerful business people in Britain.' The Times

© Eric Collins 2022 (P) Penguin Audio 2022

Critics Review

  • Eric’s advice will help change all our futures for good.

    Sir Lenny Henry

  • Do business better. It is incumbent on business leaders to use our advantage and our power for positive impact and Eric explains brilliantly the difference that we can make. It turns out it is easy to do – so the choice of whether to make that difference is ours.

    Alex Mahon, Chief Executive, Channel 4

  • Whether you’re already working in the world of business or a beginner starting out with a good idea, We Don’t Need Permission is invaluable. It’s a disruptive, solution-driven path toward a level playing field and Black empowerment. The book removes the first obstacle with its title. An important read.

    Adrian Lester

  • With one in two Black British families living below the poverty line today, Eric’s book is the generational game-changer we need.

    David Harewood, author of Maybe I Don't Belong Here

  • This book is a manifesto for much needed radical and overdue change. It provides timely and necessary perspectives from one of today’s most important voices in the ongoing fight for social justice. Collins’s book is a must-read for all those inside and outside our community wishing to understand a Black British perspective as well as the imperative for change.

    Ric Lewis, founder and Chairman of Tristan Capital Partners

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