Ideaflow

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What to expect

Brought to you by Penguin.

The single best way to have a great idea is to produce lots of ideas.

The number of new ideas your organization can produce is a metric for its ability to generate novel solutions to any given problem. This ideaflow is the most crucial business metric that you've never considered. Every business problem is an idea problem. How well you can solve those problems is how well you and your business can perform, navigate uncertainty, and develop innovations.

Drawing from their decades of teaching Silicon Valley entrepreneurs and Fortune 500 executives at the world famous Stanford d.school and leading innovative companies like Patagonia, Klebahn and Utley offer a battle-tested framework to exponentially boost your ideaflow. You'll learn how to:
-- Establish a brief daily creativity practice
-- Develop thousands of great ideas on demand
-- Run cheap, fast tests to determine which ideas will work
-- Persuade your team and organization on the importance of centering ideaflow

Are you ready to supercharge your organization's creativity?

© Jeremy Utley & Perry Klebahn 2022 (P) Penguin Audio 2022

Critics Review

  • If everyone practiced what Utley and Klebahn preach, we could cure diseases and invent crazy technologies. After you read this book, no challenge will be too big for you to solve

    Greg McKeown, bestselling author of ESSENTIALISM and EFFORTLESS

  • Offers practical tips on how to become cognitively open so you can unlock innovation in yourself and others

    Kim Scott, author of RADICAL CANDOR and JUST WORK

  • This book is a game-changer that every leader should read

    Carl Liebert, CEO of Keller Williams, Autonation, and 24 Hour Fitness

  • Insightful and entertaining… a must-read for anyone seeking to understand the wellspring of creativity

    Kelly Leonard, Executive Director at The Second City and author of YES, AND

  • This inspiring, fun, and relentlessly practical roadmap is required reading for anyone bent on building a creative team or organization

    Robert Sutton, Stanford Professor and bestselling author

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