Ideaflow
- Author Jeremy Utley and Perry Klebahn, foreword by David Kelly
- Narrator Jeremy Utley, Perry Klebahn
- Publisher Ebury Publishing
- Publish Date 20 October 2022
- Run Time 9 hours and 15 minutes
- Format Audio
- Genre Business and Management, Business innovation, Business strategy, Management decision making, Management: leadership and motivation.
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What to expect
Brought to you by Penguin.
The single best way to have a great idea is to produce lots of ideas.
The number of new ideas your organization can produce is a metric for its ability to generate novel solutions to any given problem. This ideaflow is the most crucial business metric that you've never considered. Every business problem is an idea problem. How well you can solve those problems is how well you and your business can perform, navigate uncertainty, and develop innovations.
Drawing from their decades of teaching Silicon Valley entrepreneurs and Fortune 500 executives at the world famous Stanford d.school and leading innovative companies like Patagonia, Klebahn and Utley offer a battle-tested framework to exponentially boost your ideaflow. You'll learn how to:
-- Establish a brief daily creativity practice
-- Develop thousands of great ideas on demand
-- Run cheap, fast tests to determine which ideas will work
-- Persuade your team and organization on the importance of centering ideaflow
Are you ready to supercharge your organization's creativity?
© Jeremy Utley & Perry Klebahn 2022 (P) Penguin Audio 2022
Critics Review
If everyone practiced what Utley and Klebahn preach, we could cure diseases and invent crazy technologies. After you read this book, no challenge will be too big for you to solve
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