The Sweaty Startup
- Author Nick Huber
- Narrator Nick Huber
- Publisher Cornerstone
- Publish Date 1 May 2025
- Run Time 5 hours and 57 minutes
- Format Audio
- Genre Advice on careers and achieving success, Business strategy, Entrepreneurship, Management and management techniques, Self-help, personal development and practical advice.
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What to expect
Brought to you by Penguin.
If you ask the average person who an entrepreneur is, they’ll probably say people like Steve Jobs, Elon Musk or Mark Zuckerberg. But the truth is, you don’t need to know how to code or raise VC money to start a business. There are hundreds of millions of small business owners globally, with most creating simple, straightforward services that customers need.
Nick Huber, founder of The Sweaty Startup and several million-dollar businesses, challenges the prevailing Silicon Valley wisdom by demonstrating that success as a small business owner is based on the essential principle of doing common things uncommonly well. In The Sweaty Startup, Nick offers readers the simplest, easiest, and lowest-risk path to reclaiming entrepreneurship, generating value, and forging a new path to get ahead on their own terms. By returning to the most foundational business tactics, this book is a refreshing burst of clarity and simplicity in a world that’s obsessed with technology startups, the suffocating squeeze of digital innovation, and the elusive lure of billion-dollar payouts.
Filled to the brim with practical insights, inspiring real-life stories, and actionable advice for aspiring entrepreneurs, Nick will reveal how to create a business that succeeds on the most essential level: making money, consistently and predictably over the long term. His book will redefine entrepreneurship and become the go-to handbook for years to come.
© Nick Huber 2025 (P) Penguin Audio 2025
Critics Review
Nick’s approach is a smart one. Mainly because he’s able to deconstruct how a business works and quickly discern a smart business from a dumb one. A business that can grow its cash flow over time, keep costs low, add value to people’s lives, and become resilient year after year. That’s a smart business. And this is a smart book.
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