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50 Management Ideas You Really Need to Know
50 Ideas You Really Need to Know series (Related to this series)
- Author
- Edward Russell-Walling
- Narrator
- Ben Cowan
- Publisher
- Quercus
- Publish Date
- 4 September 2008
- Run Time
- 5 hours 39 minutes
- Format
- Audiobook
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Details
- Author
- Edward Russell-Walling
- Narrator
- Ben Cowan
- Duration
- 5 hours 39 minutes
- Release Date
- 4 September 2008
- ISBN
- 9781847249388
- Format
- Audiobook
- Publisher
- Quercus
- Genre
- Management and management techniques
Synopsis
The fourth title in the Quercus Ideas You Really Need to Know series demystifies the management concepts that any budding entrepreneur would want to grasp. The 50 bite-sized topics expound the wisdom of the well-known business gurus (from Peters and Porter to Welch and Gates), explain helpful theories and tools (Ansoff's Product/Market grid, the 4Ps, Boston Matrix), expand on management ideas (branding, outsourcing, supply and demand) and cover the latest commercial concepts from the online world. (P)2008 Quercus Publishing Plc
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