Edward Bernays

Edward Bernays (1891–1995) was an Austrian-American pioneer of public relations, often called the 'father of PR.' His book and audiobook Crystallizing Public Opinion is a foundational text in the field, laying out how public opinion is formed and how it can be shaped. Bernays's writing is historically fascinating and intellectually influential, and the audiobook is essential listening for anyone interested in media, marketing and the history of persuasion.