Fred Pelard

Fred Pelard is a strategist, consultant and author who works with organisations on strategic thinking and decision-making. How to be Strategic provides a practical guide to developing and applying strategic thinking skills in business and professional life, offering frameworks, tools and mindsets that help leaders and managers think more clearly about the future, make better decisions and create more effective plans. Pelard draws on his consulting experience to demystify strategy and make it accessible to professionals at all levels, not just senior executives. His writing is clear, practical and free of unnecessary jargon, focusing on actionable insights rather than abstract theory. His audiobooks and books appeal to professionals seeking to improve their strategic thinking and decision-making capabilities.