Jeff Jarvis is an American journalist, professor and media commentator known for his influential thinking about the intersection of technology, media and society. His book What Would Google Do? examines how the principles behind Google's success can be applied to business, institutions and everyday life. Jarvis argues that openness, transparency, collaboration and innovation should guide how organisations operate in the digital age. He is a professor at the Craig Newmark Graduate School of Journalism at the City University of New York, where he has directed the Tow-Knight Center for Entrepreneurial Journalism. Jarvis has been a prominent voice in debates about the future of journalism and media, advocating for the industry to embrace digital transformation rather than resist it. He previously served as president of Advance.net and as a television critic for TV Guide and People magazine. His blog BuzzMachine has been widely read and influential in media circles. Jarvis has written several books exploring technology's impact on society, and his audiobooks allow listeners to engage with his provocative ideas about how digital platforms are reshaping business, culture and public life.
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