Jon Alexander

Jon Alexander is a former advertising executive turned social innovator who has dedicated his career to rethinking the relationship between people and power. After spending years working in the advertising industry, Alexander had a crisis of conscience and pivoted to studying how societies can move beyond consumerism. He co-founded the New Citizenship Project, which works with organisations and governments to shift from treating people as consumers to engaging them as citizens. His book and audiobook Citizens presents a compelling argument for this citizen-centred approach, drawing on examples from around the world. Alexander's work sits at the intersection of politics, social change, and behavioural science, offering a hopeful vision for how communities can work together more effectively.