Rory Sutherland is the Vice Chairman of Ogilvy UK and one of the most original thinkers in advertising and behavioural science. His book and audiobook Alchemy explores the surprising, often irrational ways humans make decisions, arguing that the most effective solutions are frequently the least logical. Sutherland's writing is brilliantly entertaining, packed with counterintuitive insights and witty observations. The audiobook is a fascinating listen for anyone interested in marketing, psychology and the hidden logic of human behaviour.
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