Sheheryar Banuri

Sheheryar Banuri is a behavioural economist and academic whose book The Decisive Mind draws on research in behavioural science, psychology and economics to help readers make better decisions. Banuri examines the cognitive biases, emotional patterns and environmental factors that influence how people make choices, offering evidence-based strategies for improving decision-making in personal and professional life. He is a professor whose research focuses on behavioural economics, public policy and the psychology of decision-making. His academic expertise informs practical guidance that goes beyond popular self-help to provide scientifically grounded advice for navigating the complex choices that shape our lives. Banuri's writing is accessible and engaging, translating academic research into actionable insights that readers can apply immediately. His approach recognises that good decision-making is not just about intelligence or willpower but about understanding the psychological forces that shape our choices and designing environments that support better outcomes. The audiobook edition brings his evidence-based decision-making guidance to listeners seeking to improve how they make choices in an increasingly complex world.