Aja Barber

Aja Barber is an American-born, London-based writer and sustainability consultant whose work examines the intersection of fashion, consumerism, colonialism, and environmental justice. She has written for publications including the Guardian and has built a significant following for her incisive commentary on how the fashion industry exploits both people and planet. Her book Consumed: The Need for Collective Change: Colonialism, Climate Change, and Consumerism argues that the fast fashion industry is built on colonial structures of exploitation, and that meaningful change requires not just individual consumer choices but systemic transformation. The book traces the connections between colonialism, modern consumerism, and climate breakdown, making the case that these are not separate problems but manifestations of the same extractive mindset. Her audiobooks and books offer listeners and readers a sharp, accessible analysis of why ethical consumption alone cannot fix a broken system — and what genuine collective action for sustainability might look like.