James Smith

James Smith is a British personal trainer, author, and social media personality whose no-nonsense approach to fitness and self-improvement has built him one of the largest fitness followings in the world. He is the founder of the James Smith Academy, an online fitness and mindset platform, and has millions of followers across social media. How to Be Confident tackles the psychology of self-belief, arguing that confidence isn't something you're born with but a skill that can be developed through mindset shifts, habit changes, and reframing how you think about yourself. The book became a Sunday Times bestseller, building on the success of his previous bestseller Not a Diet Book. His approach combines straightforward advice with motivational energy, delivered without the usual fitness-industry fluff. His audiobooks — narrated in his own direct, energetic voice — and books offer listeners and readers a blunt, practical guide to building confidence and improving your life from someone who built his own platform by refusing to sugarcoat anything.