Leena Norms

Leena Norms is a British poet, author, YouTuber, and presenter whose work blends humour, honesty, and sharp observation about modern life. Named Book Vlogger of the Year by the London Book Fair in 2020, she has built a passionate community around her YouTube channel, which has amassed over 24 million views, and her writing, which tackles everything from burnout to the absurdities of trying to live a good life in an exhausting world. Norms has been recognised as an official YouTube Creator for Change for her online campaigning work, and has collaborated with an impressive range of organisations including the European Commission, Historic Royal Palaces, the US Embassy London, the NHS, the Booker Prize, Vice, and BBC Three. Her ability to communicate ideas with warmth, wit, and accessibility has made her a distinctive voice in the UK's cultural landscape. Her books include Bargain Bin Rom-Com, Doom Rolled in Glitter, and Half-Arse Human: How to Live Better Without Burning Out. Half-Arse Human is a self-help book for people who are too tired to read other self-help books — a guide to harnessing the power of doing less, choosing what actually matters, and dropping the exhausting pretence of having everything under control. It is honest, funny, and refreshingly practical. The audiobook editions of Norms's work bring an added dimension to her writing, with her conversational, energetic voice perfectly suited to the audio format. For fans who know her from YouTube, hearing her words spoken aloud feels like a natural extension of the content they already love. For new listeners, the audiobooks are an ideal introduction to her distinctive blend of humour and heart. Norms is also a published poet, and her poetry reflects the same directness and emotional honesty that characterises all of her work. She writes about love, anxiety, ambition, and the ordinary moments that shape a life, always with a lightness of touch that makes serious subjects feel approachable. Whether you discover Leena Norms through her YouTube channel, her poetry, her books, or her audiobooks, you will find an author who is refreshingly real — funny, thoughtful, and unafraid to say what many of us are thinking but rarely articulate so well.