Listen to a sample
48-Hour Start-up
- Author
- Fraser Doherty MBE
- Narrator
- Fraser Doherty MBE
- Publisher
- HarperCollins Publishers
- Publish Date
- 25 August 2016
- Run Time
- 4 hours 52 minutes
- Format
- x-book®
What to expect
READ BY THE AUTHOR
Fraser Doherty’s 48-Hour Start-Up is your handy and essential cheat sheet to starting your own business giving the key steps for developing an idea and getting it to market quickly.
Almost everyone dreams of starting their own business but very few do. But what if it only had to be a decision of a weekend and it didn’t cost a fortune?
In 48-Hour Start-Up, Fraser Doherty uses his experience building a multi-million-dollar company to attempt an experiment; starting with a blank piece of paper, he sets out to start a profitable new business over a weekend, without relying on any technical ability whatsoever. He succeeds and you can, too.
By following his journey, in which Fraser shares all of his lessons and mistakes, he will explain all of the shortcuts and online tools that make it possible to:
- Come up with a business idea without the guesswork
- Create a kick-ass brand, website and on-line marketing campaign
- Promote your product
48-Hour Start-Up pioneers the idea of a microbusiness, a creative outlet, income stream and business you can run in your spare time at the weekends without having to quit the day job. This book is perfect for
- Young entrepreneurs
- Students learning about start-ups
- Established entrepreneurs looking for shortcuts
- Teams within corporates who want to create a more innovative and competitive environment
Critics Review
-
* Fraser Doherty MBE started his business career at the age of 14, making jam in his grandmother’s kitchen and then selling it to Waitrose, to become one of the youngest ever suppliers to a major supermarket. His Superjam brand is a global success
* Author has a strong speaking platform with UK events twice a month
*Book will launch alongside a series of Podcasts
*48-Hour-Start-Up is the first in a series of books based around the author’s brand
*An appealing and accessible approach to starting your own business in a weekend.
User Reviews
No reviews yet.
Details
- Author
- Fraser Doherty MBE
- Narrator
- Fraser Doherty MBE
- Duration
- 4 hours 52 minutes
- Release Date
- 25 August 2016
- ISBN
- 9780008196714
- Format
- x-book®
- Publisher
- HarperCollins Publishers
- Genre
- Entrepreneurship / Start-ups, Online marketing / Social media marketing, Small businesses and self-employment, Business innovation, Business strategy, Advice on careers and achieving success, Business competition
Synopsis
READ BY THE AUTHOR Fraser Doherty’s 48-Hour Start-Up is your handy and essential cheat sheet to starting your own business giving the key steps for developing an idea and getting it to market quickly. Almost everyone dreams of starting their own business but very few do. But what if it only had to be a decision of a weekend and it didn’t cost a fortune? In 48-Hour Start-Up, Fraser Doherty uses his experience building a multi-million-dollar company to attempt an experiment; starting with a blank piece of paper, he sets out to start a profitable new business over a weekend, without relying on any technical ability whatsoever. He succeeds and you can, too. By following his journey, in which Fraser shares all of his lessons and mistakes, he will explain all of the shortcuts and online tools that make it possible to: Come up with a business idea without the guesswork Create a kick-ass brand, website and on-line marketing campaign Promote your product 48-Hour Start-Up pioneers the idea of a microbusiness, a creative outlet, income stream and business you can run in your spare time at the weekends without having to quit the day job. This book is perfect for Young entrepreneurs Students learning about start-ups Established entrepreneurs looking for shortcuts Teams within corporates who want to create a more innovative and competitive environment
About xigxag and the x-book®
xigxag is an independent, UK-based audiobook platform and the UK's only B Corp certified audiobook company. We offer nearly 150,000 audiobooks, all with professional human narration. No AI-generated voices. xigxag is rated an Ethical Consumer Best Buy for audiobooks and a top-rated ethical bookshop.
Our x-book® format is the only fully integrated listen-and-read experience available. See the text on screen as you listen, look up words, take notes, search within the book, and share quotes. It is especially useful for accessibility, language learning, and getting more from non-fiction. Look for the purple x-book® ribbon on the cover, or filter your search by "x-book" to find them.
There is no subscription. You buy the audiobooks you want, you own them permanently, and prices start at $13.95. The more you listen over the year, the less you pay per book, and there is always a selection in Listen for Less from $7.95. You can also send audiobooks as gifts using our audiobook gift cards or in-app gifting.
Every audiobook on xigxag has honest reviews covering both the book and the narration, and our community features make it easy to share what you are listening to, discover what others recommend, and find your next listen.
Download or stream on iOS, Android, or in your browser. Browse the full catalogue at xigxag.co.uk.