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Black STILL Matters in Marketing
- Author
- Pepper Miller
- Narrator
- Allyson Johnson
- Publisher
- Tantor Media, Inc
- Publish Date
- 18 December 2018
- Run Time
- 6 hours 41 minutes
- Format
- Audiobook
What to expect
Black STILL Matters in Marketing includes contributions from these industry experts: Howard Buford, president and CEO, Prime Access; J. P. James, senior partner of engagement planning, GroupM's MEC; Sarah Lattimer, president and CEO, Lattimer Communications; Reginald Osborne, senior vice president, multicultural marketing, Arnold Worldwide; and Kevin Walker, founder, CultureLab.
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Details
- Author
- Pepper Miller
- Narrator
- Allyson Johnson
- Duration
- 6 hours 41 minutes
- Release Date
- 18 December 2018
- ISBN
- 9781977336446
- Format
- Audiobook
- Publisher
- Tantor Media, Inc
- Genre
- Business and Management, Behavioural economics, Society and culture: general, Ethnic studies, Sales and marketing
Synopsis
Learn what makes the black market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and on-going research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influential segment. Black STILL Matters in Marketing includes contributions from these industry experts: Howard Buford, president and CEO, Prime Access; J. P. James, senior partner of engagement planning, GroupM's MEC; Sarah Lattimer, president and CEO, Lattimer Communications; Reginald Osborne, senior vice president, multicultural marketing, Arnold Worldwide; and Kevin Walker, founder, CultureLab.
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