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Digital Audiobook
Brand Warfare by Julian Kynaston

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Brand Warfare

Author
Julian Kynaston
Narrator
Julian Kynaston
Publisher
Rethink Press
Publish Date
27 August 2025
Run Time
3 hours 44 minutes
Format
Audiobook
Genre
Brands and branding, Business strategy
$13.95

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What to expect

What is brand, and how are brands built? Brand Warfare offers unconventional answers to these questions. Julian Kynaston's no-holds-barred, fast-paced account of how he launched and grew Propaganda into one of the UK's most successful brand consultancies provides inspirational insights into the emergence of a unique brand talent. From running with a notorious firm of football casuals to sitting on the board of global brands as a key consultant, Julian learned how to succeed without even pitching in an environment where many other brand agencies fail. His journey illustrates that having the courage to push against assumptions can deliver significant growth and commercial success for client after client.

Critics Review

  • The advertising industry's best stories tend to highlight the mavericks who did it their own way, made some mistakes, created great work and had a blast doing it. Go ahead and add Brand Warfare to this list.

    Professor, Penn State

  • Not many branding books start with fights on the footy terraces, but Julian's branding and business career has been anything but conventional. His story is compelling and beautifully written (for a screen printer!), and Julian skilfully weaves his thoughts and opinions together with real-world anecdotes about the business and brand success he's created. Brand Warfare will have you laughing, learning and loving the power of brands.

    The Drum

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Details
Author
Julian Kynaston
Narrator
Julian Kynaston
Duration
3 hours 44 minutes
Release Date
27 August 2025
ISBN
9781781339527
Format
Audiobook
Publisher
Rethink Press
Genre
Brands and branding, Business strategy

Synopsis

What is brand, and how are brands built? Brand Warfare offers unconventional answers to these questions. Julian Kynaston's no-holds-barred, fast-paced account of how he launched and grew Propaganda into one of the UK's most successful brand consultancies provides inspirational insights into the emergence of a unique brand talent. From running with a notorious firm of football casuals to sitting on the board of global brands as a key consultant, Julian learned how to succeed without even pitching in an environment where many other brand agencies fail. His journey illustrates that having the courage to push against assumptions can deliver significant growth and commercial success for client after client.

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