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Digital Audiobook
Competition Demystified by Judd Kahn, Bruce C. Greenwald

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Competition Demystified

Publisher
Tantor Media, Inc
Publish Date
20 November 2018
Run Time
14 hours 21 minutes
Format
Audiobook
$13.95

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What to expect

Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.



Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?

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Details

Author
Judd Kahn, Bruce C. Greenwald
Narrator
Timothy Andrés Pabon
Duration
14 hours 21 minutes
Release Date
20 November 2018
ISBN
9781977332202
Format
Audiobook
Publisher
Tantor Media, Inc
Genre
Business and Management, Business strategy

Synopsis

Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?

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