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Decoded
- Author
- Phil P. Barden
- Narrator
- Graham Mack
- Publisher
- Ascent Audio
- Publish Date
- 15 November 2022
- Run Time
- 9 hours 51 minutes
- Format
- Audiobook
- Genre
- Sales and marketing
What to expect
Decoded delivers a practical framework and guidelines for applying science to the marketing practices you use every day. As a marketing professional, you can look to this book for behavioral knowledge, timely case studies, and an understanding of methodologies. You'll gain advice on how to employ knowledge about behaviors for more effective brand management, from strategy to implementation to new product development.
You'll also gain useful insight into the latest research on consumer motivations that lead to purchasing decisions. Learn more about what happens in the human brain as buyers make their choices. This updated edition of Decoded provides new material that marketers can apply to informed, successful practices.
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Details
- Author
- Phil P. Barden
- Narrator
- Graham Mack
- Duration
- 9 hours 51 minutes
- Release Date
- 15 November 2022
- ISBN
- 9781663718327
- Format
- Audiobook
- Publisher
- Ascent Audio
- Genre
- Sales and marketing
Synopsis
If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviors.Decoded delivers a practical framework and guidelines for applying science to the marketing practices you use every day. As a marketing professional, you can look to this book for behavioral knowledge, timely case studies, and an understanding of methodologies. You'll gain advice on how to employ knowledge about behaviors for more effective brand management, from strategy to implementation to new product development.You'll also gain useful insight into the latest research on consumer motivations that lead to purchasing decisions. Learn more about what happens in the human brain as buyers make their choices. This updated edition of Decoded provides new material that marketers can apply to informed, successful practices.
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