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Disciplined Entrepreneurship Startup Tactics
- Author
- Paul Cheek
- Narrator
- Brandon Pollock
- Publisher
- Ascent Audio
- Publish Date
- 21 May 2024
- Run Time
- 7 hours 22 minutes
- Format
- Audiobook
- Genre
- Entrepreneurship
What to expect
This is not a theoretical book. You'll find ground-level, down-and-dirty entrepreneurial tactics—like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products—that keep your firm growing. These tactics maximize your impact with limited resources. You'll also discover:
● Effective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutions
● Tactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional product
● Methods for equity distribution that minimize conflict and maximize investor return
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Details
- Author
- Paul Cheek
- Narrator
- Brandon Pollock
- Duration
- 7 hours 22 minutes
- Release Date
- 21 May 2024
- ISBN
- 9781663735263
- Format
- Audiobook
- Publisher
- Ascent Audio
- Genre
- Entrepreneurship
Synopsis
In Disciplined Entrepreneurship: Startup Tactics, renowned entrepreneur and executive director of the Martin Trust Center for MIT Entrepreneurship Paul Cheek delivers an actionable field guide to transforming your one great idea into a functional, funded, and staffed startup. Building on the ideas presented in the bestselling Disciplined Entrepreneurship, the author delivers a comprehensive set of solutions you can implement immediately to advance your company to its next stage of growth.This is not a theoretical book. You'll find ground-level, down-and-dirty entrepreneurial tactics—like how to conduct advanced primary market research, market and sell to your first customers, and take a scrappy approach to building your first products—that keep your firm growing. These tactics maximize your impact with limited resources. You'll also discover:● Effective marketing tactics specific to early startups that go beyond cookie-cutter digital MarTech solutions● Tactics for designing and testing your product concepts yourself before investing limited resources in developing a fully functional product● Methods for equity distribution that minimize conflict and maximize investor return
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