Get to the Point! Second Edition

Synopsis

Every time you communicate, you're trying to move someone to feel, think, and act. You're trying to make a point. But very few communicators—regardless of their purpose or position—know their points, have true points, or even understand what a point is, rendering themselves pointless.In this expanded second edition of the bestselling Get to the Point!, Joel Schwartzberg draws on his decades of experience as a strategic communications executive and public speaking coach to deliver a masterclass in high-impact communications for the digital age.Using his trademark encouraging and often humorous voice, Schwartzberg helps you create impactful speeches and slide presentations, emails and work chats, and Zoom and in-person meeting communications. The book will also help you conquer public speaking jitters; leverage AI tools to support—not replace—effective communication; avoid common communication pitfalls; and much more. Whether you're a C-suite executive, salesperson, scientist, or student, Get to the Point! is a blueprint for evolving your written and spoken communications from informing to inspiring and pointless to powerful.