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Leapfrogging by Soren Kaplan

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Leapfrogging

Author
Soren Kaplan
Narrator
Richard Waterhouse
Publisher
Blackstone Publishing
Publish Date
6 August 2012
Run Time
5 hours 43 minutes
Format
Audiobook
Genre
Management decision making, Business and Management, Research and development management, Management and management techniques, Development economics and emerging economies
$13.95

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What to expect

Today’s business environment demands leapfroggers—those who create rapid, disruptive innovation, not small improvements. A leading innovation pioneer shows that businesses often ignore the very thing that could lead them to game-changing products—the power of surprise. How did Gatorade revitalize itself in the wake of Red Bull and Starbucks? How did Etsy come to be? How did Four Seasons become the world’s leading luxury hotel brand? What makes one leader or company thrive while others languish in mediocrity? Kaplan gives business leaders the tools to do exactly what they’re taught to avoid: embrace uncertainty and invite surprises. Leapfrogging connects new research, unconventional strategies, and practical tools for navigating the seemingly “messy” process of achieving business breakthroughs. Listen in and leapfrog your way to success today!

Critics Review

  • “Leapfrogging challenges its readers to break out of conventional thinking by employing a few simple notions: know who you are, stay true to your purpose, and enjoy the journey along the way…Leapfrogging shows that leaders who look inward to challenge the status quo will be on track to truly change the game.”

    Sarah Robb O’Hagan, president, Gatorade

  • “Superbly crafted, powerful in its simplicity, offering smart, actionable learning…Finally, a simple, holistic model that allows for breakthrough thinking and living.”

    Mary Beth Robles, vice president, Colgate-Palmolive

  • “Leapfrogging delivers new principles and tools that readers can apply to their business, whether they’re just starting out or leading an established organization. It is the new guide for entrepreneurs and leaders in today’s environment.”

    Glenn Allen, cofounder, OpenTable

  • “Though Richard Waterhouse’s performance sounds laid-back and friendly, he’s conscientious about making every word clear and capturing every nuance in this smoothly written, fascinating book. The author uses his experience with top-shelf corporations and a gift for storytelling to show how remarkable innovations appear when companies go beyond defining goals and following set plans…The narrator’s boyish tone works well for the book’s central message that breakthrough products and services require humility and openness to surprise.”

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  • “Creating breakthroughs requires new approaches to how we engage in learning as leaders ourselves and as organizations. Leapfrogging reveals strategies for engaging people in the type of experiential learning that challenges assumptions and leads to breakthroughs.”

    Anne Blouin, CAE, Chief Learning Officer, ASAE: The Center for Association Leadership

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Details
Author
Soren Kaplan
Narrator
Richard Waterhouse
Duration
5 hours 43 minutes
Release Date
6 August 2012
ISBN
9781620642115
Format
Audiobook
Publisher
Blackstone Publishing
Genre
Management decision making, Business and Management, Research and development management, Management and management techniques, Development economics and emerging economies

Synopsis

Today’s business environment demands leapfroggers—those who create rapid, disruptive innovation, not small improvements. A leading innovation pioneer shows that businesses often ignore the very thing that could lead them to game-changing products—the power of surprise. How did Gatorade revitalize itself in the wake of Red Bull and Starbucks? How did Etsy come to be? How did Four Seasons become the world’s leading luxury hotel brand? What makes one leader or company thrive while others languish in mediocrity? Kaplan gives business leaders the tools to do exactly what they’re taught to avoid: embrace uncertainty and invite surprises. Leapfrogging connects new research, unconventional strategies, and practical tools for navigating the seemingly “messy” process of achieving business breakthroughs. Listen in and leapfrog your way to success today!

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