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The Art of the Start 2.0
- Author
- Guy Kawasaki
- Narrator
- Paul Boehmer
- Publisher
- Tantor Media, Inc
- Publish Date
- 3 March 2015
- Run Time
- 8 hours 43 minutes
- Format
- Audiobook
What to expect
The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most original and irreverent strategists in the business world. Since late 2004, The Art of the Start has been the essential guide for anyone starting anything, from a multinational corporation to a church group. From raising money to hiring the right people, from defining your positioning to creating a brand, from driving buzz to buzzing the competition, this book will guide you through an adventure that's more art than science—the art of the start.
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Details
- Author
- Guy Kawasaki
- Narrator
- Paul Boehmer
- Duration
- 8 hours 43 minutes
- Release Date
- 3 March 2015
- ISBN
- 9781494577216
- Format
- Audiobook
- Publisher
- Tantor Media, Inc
- Genre
- Business and Management, Small businesses and self-employment, Ownership and organization of enterprises, Entrepreneurship
Synopsis
Whether you're an entrepreneur, intrapreneur, or not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most original and irreverent strategists in the business world. Since late 2004, The Art of the Start has been the essential guide for anyone starting anything, from a multinational corporation to a church group. From raising money to hiring the right people, from defining your positioning to creating a brand, from driving buzz to buzzing the competition, this book will guide you through an adventure that's more art than science—the art of the start.
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