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The Business of Stories
- Author
- Susan Payton
- Narrator
- Susan Payton
- Publisher
- Rethink Press
- Publish Date
- 1 February 2023
- Run Time
- 3 hours 58 minutes
- Format
- Audiobook
What to expect
Lots of books tell you that you should be using storytelling in your marketing if you want to connect with your audience. This audiobook tells you how.
In The Business of Stories, bestselling author Susan Payton shares her simple process for crafting compelling stories that will resonate with your ideal clients. Through practical exercises and real-life examples, she shows you how to confidently communicate your why and the value you deliver to the people you love working with (without ever feeling salesy).
This game-changing framework will help you to:
- Understand why storytelling is a superpower and how to use it to stand out in your marketplace
- Share stories that connect with the people you want to work with, so sales conversations are easy
- Be seen as a trusted authority, as you communicate your value and get paid what you're worth
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Details
- Author
- Susan Payton
- Narrator
- Susan Payton
- Duration
- 3 hours 58 minutes
- Release Date
- 1 February 2023
- ISBN
- 9781781337363
- Format
- Audiobook
- Publisher
- Rethink Press
- Genre
- Brands and branding, Business communication and presentation
Synopsis
Lots of books tell you that you should be using storytelling in your marketing if you want to connect with your audience. This audiobook tells you how. In The Business of Stories, bestselling author Susan Payton shares her simple process for crafting compelling stories that will resonate with your ideal clients. Through practical exercises and real-life examples, she shows you how to confidently communicate your why and the value you deliver to the people you love working with (without ever feeling salesy). This game-changing framework will help you to: Understand why storytelling is a superpower and how to use it to stand out in your marketplace Share stories that connect with the people you want to work with, so sales conversations are easy Be seen as a trusted authority, as you communicate your value and get paid what you're worth
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