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The Contrarian Salesperson
- Author
- Jody Williamson
- Narrator
- Sean Pratt
- Publisher
- Ascent Audio
- Publish Date
- 1 November 2017
- Run Time
- 2 hours 16 minutes
- Format
- Audiobook
What to expect
To keep his job, struggling salesperson Alan Atleaster must master the Eight Rules of the Contrarian Salesperson – the essential elements of non-traditional selling.
In this fast-paced business parable, fed-up boss Harvey Hardnose sends a struggling salesperson, Alan Atleaster, into the care of eccentric sales coach Carl Contrario. Over the next eight weekends, Alan strives to hold on to his job … by learning, and living, the Eight Rules of the Contrarian Salesperson:
1.Zig When Others Zag
2.Sell Adult To Adult
3.Everything Is An Iceberg
4.No Coasting
5.Manage Behavior, Not Results
6.Use A Sales Process
7.Embrace Deliberate Practice
8.If You Feel It, Say It
Based on the field-tested principles of the Sandler Selling System, THE CONTRARIAN SALESPERSON gives sales professionals a compulsively readable primer on the eight essential elements of non-traditional selling. As Carl Contrario puts it: "Contrarian Salespeople are all about doing the opposite of what other salespeople do … because if you act like every other salesperson, you’re going to be treated like every other salesperson!"
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Details
- Author
- Jody Williamson
- Narrator
- Sean Pratt
- Duration
- 2 hours 16 minutes
- Release Date
- 1 November 2017
- ISBN
- 9781469008059
- Format
- Audiobook
- Publisher
- Ascent Audio
- Genre
- Business and Management, Sales and marketing
Synopsis
800 CEO Read's Business Book Best SellerTo keep his job, struggling salesperson Alan Atleaster must master the Eight Rules of the Contrarian Salesperson – the essential elements of non-traditional selling.In this fast-paced business parable, fed-up boss Harvey Hardnose sends a struggling salesperson, Alan Atleaster, into the care of eccentric sales coach Carl Contrario. Over the next eight weekends, Alan strives to hold on to his job … by learning, and living, the Eight Rules of the Contrarian Salesperson:1.Zig When Others Zag2.Sell Adult To Adult3.Everything Is An Iceberg4.No Coasting5.Manage Behavior, Not Results6.Use A Sales Process7.Embrace Deliberate Practice8.If You Feel It, Say ItBased on the field-tested principles of the Sandler Selling System, THE CONTRARIAN SALESPERSON gives sales professionals a compulsively readable primer on the eight essential elements of non-traditional selling. As Carl Contrario puts it: "Contrarian Salespeople are all about doing the opposite of what other salespeople do … because if you act like every other salesperson, you’re going to be treated like every other salesperson!"
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