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University of Nike
- Author
- Joshua Hunt
- Narrator
- Chris Andrew Ciulla
- Publisher
- Tantor Media, Inc
- Publish Date
- 26 February 2019
- Run Time
- 8 hours 28 minutes
- Format
- Audiobook
What to expect
In the mid-1990s, facing severe cuts to its public funding, the University of Oregon—like so many colleges across the country—was desperate for cash. Luckily, the Oregon Ducks' 1995 Rose Bowl berth caught the attention of the school's wealthiest alumnus: Nike founder Phil Knight, who was seeking new marketing angles at the collegiate level. And so the University of Nike was born: Knight has so far donated more than half a billion dollars to the school in exchange for high-visibility branding opportunities.
But as journalist Joshua Hunt shows in University of Nike, Oregon has paid dearly for the veneer of financial prosperity and athletic success that has come with this brand partnering.
Hunt uncovers efforts to conceal university records, buried sexual assault allegations against university athletes, and cases of corporate overreach into academics and campus life.
Encompassing more than just sports and the academy, University of Nike is a riveting story of our times.
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Details
- Author
- Joshua Hunt
- Narrator
- Chris Andrew Ciulla
- Duration
- 8 hours 28 minutes
- Release Date
- 26 February 2019
- ISBN
- 9781977346872
- Format
- Audiobook
- Publisher
- Tantor Media, Inc
- Genre
- Education, Sports management and facilities, Higher education, tertiary education, Society and culture: general, Sport: general, Educational strategies and policy, Sexual abuse and harassment
Synopsis
The dramatic expose of how the University of Oregon sold its soul to Nike, and what that means for the future of our public institutions and our society.In the mid-1990s, facing severe cuts to its public funding, the University of Oregon—like so many colleges across the country—was desperate for cash. Luckily, the Oregon Ducks' 1995 Rose Bowl berth caught the attention of the school's wealthiest alumnus: Nike founder Phil Knight, who was seeking new marketing angles at the collegiate level. And so the University of Nike was born: Knight has so far donated more than half a billion dollars to the school in exchange for high-visibility branding opportunities.But as journalist Joshua Hunt shows in University of Nike, Oregon has paid dearly for the veneer of financial prosperity and athletic success that has come with this brand partnering.Hunt uncovers efforts to conceal university records, buried sexual assault allegations against university athletes, and cases of corporate overreach into academics and campus life.Encompassing more than just sports and the academy, University of Nike is a riveting story of our times.
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