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Youtility for Accountants
- Author
- Jay Baer, Darren Root
- Narrator
- Darren Root, Jay Baer
- Publisher
- Ascent Audio
- Publish Date
- 1 June 2015
- Run Time
- 1 hour 18 minutes
- Format
- Audiobook
What to expect
Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful.
The difference between helping and selling is just two letters, but embracing the former makes the latter much, much easier.
Meticulously researched, and filled with examples of accountants and accounting firms that have accelerated their business enormously by embracing the principle of Youtility marketing, this special audiobook from best selling authors Jay Baer and Darren Root provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
Based on the New York Times best seller Youtility, this is the playbook for modern marketing effectiveness in the accounting industry.
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Details
- Author
- Jay Baer, Darren Root
- Narrator
- Darren Root, Jay Baer
- Duration
- 1 hour 18 minutes
- Release Date
- 1 June 2015
- ISBN
- 9781469093543
- Format
- Audiobook
- Publisher
- Ascent Audio
- Genre
- Behavioural economics, Sales and marketing
Synopsis
Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term. Due to enormous shifts in technology and consumer behavior, customers want a new approach that cuts through the clutter: marketing that is truly, inherently useful.The difference between helping and selling is just two letters, but embracing the former makes the latter much, much easier.Meticulously researched, and filled with examples of accountants and accounting firms that have accelerated their business enormously by embracing the principle of Youtility marketing, this special audiobook from best selling authors Jay Baer and Darren Root provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.Based on the New York Times best seller Youtility, this is the playbook for modern marketing effectiveness in the accounting industry.
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