xigxag wins Innovation Excellence Awards 2025

Earns the Startup Award for Innovation at the Stationers’ Company

The Stationers’ Company, with its deep roots stretching back centuries into the history of publishing, paper, and printing, is a benchmark for excellence and innovation in the communication and content industries.

Co-founder Kelli Fairbrother and Content Lead (and Stationers member) George Walkley attended on the day, presenting xigxag’s innovative new audiobook gift cards as part of the exhibition.

xigxag co-founder Kelli Fairbrother showcasing xigxag’s innovative digital audiobook cards to The Master and Guest of Honour, Dr Vanessa Lawrence CB

Innovation That Reshapes the Market

The Startup Award recognises the most promising new businesses that are bringing genuinely groundbreaking innovation to the industry. For xigxag, this win is a testament to our core ethos: building a modern, ethical and superior alternative to legacy big tech.

Our success on the day was down to an impressive video submission developed by Sarah, Karen and George in collaboration. Sarah served as the perfect spokesperson explaining the digital gift card innovation she inspired and brought to life.

We’re pioneering digital audiobook gift cards to allows independent retailers access to the fastest growing segment of books – digital audiobooks – for the very first time.

Growing industry recognition for our innovation

In addition, the judges recognised the range of innovation xigxag is leading in the audiobook sector, including

“Winning the Startup Award from the Stationers’ Company is a massive achievement for xigxag and our whole team,” said Kelli Fairbrother, co-founder and CEO. “It affirms our commitment to user-centric and partner-centric technological innovation. We are proud to be leading the first real innovation in the audiobook market, and grateful to be gaining serious recognition from the industry as a result.”

We are incredibly grateful to the Stationers’ Company and category sponsor Enbecom for this recognition. Thanks also to our loyal community of listeners, partners, and investors for being part of our story as we shape the next chapter of digital reading and listening.

xigxag co-founder Kelli Fairbrother holding a pair of xigxag digital audiobook gift cards next to the Master of the Worshipful Company of Stationers

xigxag 2026 all rights reserved