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HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)
- Author
- Sandra Matz
- Narrator
- David Sadzin, Sofia Willingham
- Publisher
- Ascent Audio
- Publish Date
- 3 March 2026
- Run Time
- 5 hours 50 minutes
- Format
- Audiobook
What to expect
Put customers at the core of your business. If you read (or listen to) nothing else on marketing, listen to this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth. This book will inspire you to:
- Align your sales and marketing teams for maximum impact
- Measure the real-world value of customer loyalty
- Blend human and machine intelligence to manage your brand
- Reap the benefits of psychological targeting, ethically
- Develop influencer campaigns that generate real returns
- Build a customer strategy around personalization
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Details
- Author
- Sandra Matz
- Narrator
- David Sadzin, Sofia Willingham
- Duration
- 5 hours 50 minutes
- Release Date
- 3 March 2026
- ISBN
- 9781663759290
- Format
- Audiobook
- Publisher
- Ascent Audio
- Genre
- Sales and marketing, Sales and marketing management, Online marketing, Management and management techniques
Synopsis
Put customers at the core of your business. If you read (or listen to) nothing else on marketing, listen to this book. We've chosen a new selection of current and classic Harvard Business Review  articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth. This book will inspire you to:Align your sales and marketing teams for maximum impactMeasure the real-world value of customer loyaltyBlend human and machine intelligence to manage your brandReap the benefits of psychological targeting, ethicallyDevelop influencer campaigns that generate real returnsBuild a customer strategy around personalization
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