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Mindmasters (Gary Tiedmann narration)
- Author
- Sandra Matz
- Narrator
- Gary Tiedemann
- Publisher
- Ascent Audio
- Publish Date
- 25 February 2025
- Run Time
- 6 hours 37 minutes
- Format
- Audiobook
What to expect
In Mindmasters, Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg. Yet big data also holds enormous potential to help us live healthier, happier lives—for example, by improving our mental health, encouraging better financial decisions, or enabling us to break out of our echo chambers.
With passion and clear-eyed precision, Matz shows us how to manage psychological targeting and redesign the data game.
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Details
- Author
- Sandra Matz
- Narrator
- Gary Tiedemann
- Duration
- 6 hours 37 minutes
- Release Date
- 25 February 2025
- ISBN
- 9781663750600
- Format
- Audiobook
- Publisher
- Ascent Audio
- Genre
- Social, group or collective psychology, Behavioural economics, Ethical issues and debates, Data capture and analysis, Data science and analysis: general
Synopsis
As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that?In Mindmasters, Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg. Yet big data also holds enormous potential to help us live healthier, happier lives—for example, by improving our mental health, encouraging better financial decisions, or enabling us to break out of our echo chambers.With passion and clear-eyed precision, Matz shows us how to manage psychological targeting and redesign the data game.
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