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Digital Audiobook
Sales Engagement by Mark Kosoglow, Max Altschuler, Manny Medina

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Sales Engagement

Narrator
Walter Dixon
Publisher
Ascent Audio
Publish Date
28 May 2019
Run Time
5 hours 29 minutes
Format
Audiobook
$13.95

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What to expect

Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies.



This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you're effectively connecting with customers every step of the way.



● Find common factors holding your sales back—and reverse them through channel optimization



● Humanize sales with personas and relevant information at every turn



● Understand why A/B testing is so incredibly critical to success, and how to do it right



● Take your sales process to the next level with a rock solid, modern Sales Engagement strategy



This book is essential listening for anyone interested in up-leveling their game and doing more than they ever thought possible.

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Details

Author
Mark Kosoglow, Max Altschuler, Manny Medina
Narrator
Walter Dixon
Duration
5 hours 29 minutes
Release Date
28 May 2019
ISBN
9781469074757
Format
Audiobook
Publisher
Ascent Audio
Genre
Business and Management, Sales and marketing

Synopsis

Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies. This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you're effectively connecting with customers every step of the way. ● Find common factors holding your sales back—and reverse them through channel optimization ● Humanize sales with personas and relevant information at every turn ● Understand why A/B testing is so incredibly critical to success, and how to do it right ● Take your sales process to the next level with a rock solid, modern Sales Engagement strategy This book is essential listening for anyone interested in up-leveling their game and doing more than they ever thought possible.

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