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Building a Positive Media Profile
- Author
- Rowmark Ltd
- Narrator
- David Ryder
- Publisher
- Summersdale
- Publish Date
- 2 January 2008
- Run Time
- 1 hour 55 minutes
- Format
- Audiobook
What to expect
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Details
- Author
- Rowmark Ltd
- Narrator
- David Ryder
- Duration
- 1 hour 55 minutes
- Release Date
- 2 January 2008
- ISBN
- 9781848390058
- Format
- Audiobook
- Publisher
- Summersdale
- Genre
- Advice on careers and achieving success, Business and Management
Synopsis
Editorial coverage carries at least two and a half times the weight of advertising. It is a very cost effective way of raising an organisation's profile. This audiobook looks at how to build a positive media profile for an organisation. It provides information on how the media work and how to build good media relations. It also shows how to write a news release and get it published, how to conduct a radio and TV interview, and how to handle a bad news story.
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