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The Third Screen
- Author
- Chuck Martin
- Narrator
- John Chancer
- Publisher
- Ascent Audio
- Publish Date
- 20 October 2017
- Run Time
- 9 hours
- Format
- Audiobook
What to expect
The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This revised, updated audiobook links technological developments to behavioral changes, reveals the unexpected forces of the changes in mobile, and equips marketers and businesses for the future.
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Details
- Author
- Chuck Martin
- Narrator
- John Chancer
- Duration
- 9 hours
- Release Date
- 20 October 2017
- ISBN
- 9781469008196
- Format
- Audiobook
- Publisher
- Ascent Audio
- Genre
- Business and Management, Online marketing, E-commerce: business aspects, Advertising, Sales and marketing, Information technology: general topics
Synopsis
With the "first screen"-the television-companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen"-the personal computer-increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the "third screen"-the mobile device- changed the game in an even more revolutionary way. The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This revised, updated audiobook links technological developments to behavioral changes, reveals the unexpected forces of the changes in mobile, and equips marketers and businesses for the future.
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